As of April 2024, XHS boasts 300 million monthly active users, with a gender breakdown of 30% male and 70% female. Among these, 50% are born after 1995, 35% are post-2000, and half of the users are from first- and second-tier cities. The platform has more than 80 million content creators, with 60% of users engaging in daily searches, and user-generated content (UGC) making up 90% of the platform’s posts. Additionally, roughly three-quarters of HK expats are active on XHS, a demographic with strong purchasing power.
With years of experience, Gaiab Media has successfully managed XHS accounts for several HK-based companies, significantly increasing brand visibility and delivering high conversion rates, resulting in transformative business growth for its clients.
XHS Marketing Strategy
Crafting a Tailored Brand Strategy
Market positioning, Content planning
Operational execution, Product seeding strategies
XHS Account Management
Covering Account Verification
Content Planning and Promotion
Expanding Brand Influence
IP Branding and Management
Creating a Distinctive IP Persona
Producing High-Quality Video Content
Driving fan growth and brand reputation
XHS Keyword Optimization
Analyzing core brand keywords
Enhancing visibility in XHS search results
Regularly updating optimization strategies
XHSAdvertising Strategy
Precise targeting of traffic sources
Boosting brand visibility
Optimizing lead conversion effectiveness
Influencer Marketing Strategy
Partnering with KOLs and KOCs for deeper engagement
Authentic store visits and content to drive market presence
Building lasting brand reputation through word-of-mouth
Get Our Exclusive XHS Marketing Solutions
XHS Marketing Solutions
We offer comprehensive marketing services on XHS, covering the entire process from precise targeting to scene-based planning. By providing tailored management solutions, IP image development, and product seeding strategies, we create a full funnel for brand traffic generation, helping clients maximize marketing value on the platform and effectively reach high-spending user groups.
XHS Account Management
We focus on crafting personalized personas based on individual traits, with a professional shooting team creating high-quality content. Through a series of engaging videos, we attract followers, increase user retention, establish a unique brand identity, and boost word-of-mouth communication and long-term influence.
XHS Account Management
We focus on crafting personalized personas based on individual traits, with a professional shooting team creating high-quality content. Through a series of engaging videos, we attract followers, increase user retention, establish a unique brand identity, and boost word-of-mouth communication and long-term influence.
XHS Keyword Optimization
We dig deep into brand core keywords to enhance search engine rankings on XHS. Through regular keyword optimization and data monitoring, we ensure broader content reach, gaining higher exposure and traffic conversion for the brand.
Influencer Marketing Strategy
We connect brands with KOLs and KOCs across various fields, leveraging content seeding and in-store promotions to deeply engage target users and dominate user perceptions. This helps brands accumulate valuable word-of-mouth assets, build long-term influence, and enhance market competitiveness and user recognition.
Influencer Marketing Strategy
We connect brands with KOLs and KOCs across various fields, leveraging content seeding and in-store promotions to deeply engage target users and dominate user perceptions. This helps brands accumulate valuable word-of-mouth assets, build long-term influence, and enhance market competitiveness and user recognition.
XHS Advertising Strategy
By utilizing multi-dimensional ad placements such as feed ads and keyword promotions, we achieve precise and efficient exposure. This helps brands attract target users, optimize traffic generation, and drive conversion growth, ultimately enhancing brand performance on the XHS platform.
Partnerships With Renowned Brands
Frequently Asked Questions about XHS Promotion
With over 12 years of industry experience, Gaiab specializes in targeted promotion.
Contact us now for customized services and pricing.